SEO is a long-term marketing strategy that can help drive organic traffic and steadily boost your site’s ranking on the search results page.
As an internet marketing technique, SEO plays an important role in the growth of your online business. Not only does it help search engine robots to accurately index your web pages, but it also helps enhance user experience.
SEO works with a wide range of on-page and off-page SEO factors, which seriously affect your site’s ranking, as well as traffic and conversion.
The slow loading speed of the website is one of the major SEO mistakes that leads to a high bounce rate.
People are not used to waiting for long page loads. In a fast-moving world, results are needed quickly. Therefore, many potential customers leave the site without waiting for the download.
Broken links are another reason for a high bounce rate. Broken links on your website affect not only user experience but it also makes indexing of the website harder for search engines. Finding and fixing broken links on your website is essential when it comes to improving traffic and ranking.
You have to make sure that you’re using the right keywords for every page if you want to rank in Google.
Today, Google’s algorithm has become much smarter and any keyword stuffing or over-optimization of target keywords could lead to a penalty. This, in turn, could affect your brand’s credibility.
The best way to avoid this is to develop an SEO strategy and correctly optimize each page for its own query group, using synonyms, mutual page reinforcement, and other optimization rules. Your site will get more traffic than ever and will be highly valued by search engines.
High-quality content is one of the most important factors in successful SEO optimization. Low-quality content can lead to the loss of potential customers and a drop in the site's ranking. If you're not writing informative content that is beneficial for your target audience and of high quality, then you need to rectify this immediately. Creating new content and updating existing articles could really help improve your SEO.
Non-mobile friendly website
Mobile-friendly websites are mandatory. If you have still not made the switch, then you are losing out on potential traffic, which could affect your return on investment. Mobile-first indexing also means that not having a responsive website could also affect your site’s rankings