The following recommendations are suitable for businesses that work offline and are currently thinking about promoting online. At the same time, they have a weak position on the Internet or no presence on the Internet at all. This article is a summary of online promotion opportunities that are relatively easy to implement for every business.
1. SEO (Search Engine Optimization)
If your site is made for the purpose of getting traffic from search engines – Google, Bing, and others – it is advisable to conduct SEO promotion. This is a set of work on the site, which includes optimizing content, building links, publishing on thematic resources, and more, in order to raise the site to the TOP of the target search queries.
SEO is well suited for sites with a large number of pages, as well as for regional businesses. The peculiarity of search promotion is that it takes time to achieve good positions and increase traffic, so the work is performed monthly for a long time: from several months to several years, depending on the goals and features of the online project.
At the same time, SEO is a good investment, because it allows you to get targeted traffic relatively cheap. In addition, the site's advertising continues to work even after the promotion ends. Of course, the result largely depends on the circumstances: the actions of competitors, search engine algorithms, and work on the site. In our experience, a well-conducted promotion allows a business to remain in the top search positions for many months or even years.
When choosing SEO, keep in mind that it gives stable results, but they are achieved over a long time. You will not be able to get results from search promotion immediately. SEO is usually launched as part of a long-term business promotion.
2. Contextual advertising
Contextual advertising is paid advertising in search engines, such as Google Ads. Companies buy ad space on the Google advertising network and on search pages to ensure that they are served to their target audience.
Contextual advertising requires a specific configuration of the site or web page that is being advertised, as well as a very precise selection of the target audience. This is necessary in order to reduce advertising costs and increase conversion. One of the serious disadvantages of contextual advertising is the wrong configuration of the advertising company, because of which many businesses simply lose their money, not getting returns from this type of promotion
This type of advertising is suitable for different sites and pages, provided that these resources are prepared to receive advertising traffic. You get impressions and click-throughs on your ad while you pay the money, and as soon as you run out of funds, the ad stops.
Contextual advertising is launched very quickly, you can launch it right now in your Google Ads account - this is one of the advantages of this method of promotion. However, this method is used by all your competitors, so advertising in search is expensive. The cost of advertising changes dynamically depending on search queries, competitors' actions, and other factors, so it will be unique for each business.
3. Social networks: groups and third-party advertising
Third-party advertising in social networks works the same way as contextual advertising on search: as long as you pay the money, the ad is displayed. It is also quick to set up and can be launched right now from your advertising account. Facebook and Instagram are the most popular social networks for this type of advertising.
This type of advertising also has its own characteristics and requires careful preparation of the advertising company, selection of the target audience, and testing of promotional materials. As a rule, third-party ads are served either to an external web page (for example, a website), or to your group. Setting up this resource is also necessary for advertising traffic to have good conversion rates and generate sales.
4. Groups in social networks
Third-party advertising is one of the ways to increase the number of targeted subscribers in your business group or work profile. By developing groups in social networks, you get at your disposal a database of interested users that you can work with for a long time, communicating with them, increasing trust in the company, and so on.
Social groups allow you to stay in touch with your customers. Many people search for products and services in social networks, so developed communities and pages allow you to make real sales. This is why some businesses only operate on social networks, without using the website or other features.
The development of the group going on for a long time, this service is called SMM – social media marketing. Usually, SMM is paid monthly, as well as SEO, and brings a steady growth of subscribers in groups and contacts with clients from social networks.
These methods of promotion are the most available today, they can be called classic. There is also email marketing, banner advertising, activity on forums, posting news on portals, and buying posts from popular bloggers. Communities and chatbots in messengers are a new and well-developing area.
These methods require more thorough preparation and are usually used as part of a comprehensive business promotion or as an element of SEO or SMM.
Also, keep in mind that not all promotion methods are equally suitable for every business. Some businesses are better promoted through organic search, while others can only be promoted through contextual advertising and ad networks.
In matters of promotion, it is better to consult with specialists. Working with professionals will allow you to save your budget and get guaranteed results-traffic, conversions, and sales.
If you want to properly allocate your marketing budget and get results that matter to your business, contact us today. We are ready to help point you in the right direction.